I haven't priced it but I would offer this. If you are currently with an Insurance Company that has a good product fitting your needs, that actually has an agent, a claims department that provides you with good customer service, why would you consider changing. The premium of a new carrier may be less now but is subject to change if they have a poor loss ratio. I am not in sales but I do work for a major Insurance Company. I see more people come back to us after they have made a claim with their "new" carrier. They found out the premium they paid to us was worth the service they received. Just like the vehicles we drive, we don't mind paying the price for a good product! Take a good look at the information you received from Ford. I'm sure it is underwritten by someone other than Ford Motor Company.