1964 Convertible Values?

[gk3126sd]

Been looking at 64's-66's lately, ideally prefer a convertible and in a color like the red below.. Haven't found one in a price range I really want to spend until I stumbled upon this one.. They want 20 but I'm sure I could talk them down to 17 or so.. has the 390, power seat, windows, am/fm radio, and heat/defrost so no AC which isn't a deal breaker for me.. What would something like this typically go for? what would you spend?
Receiving some more images and a video of it running and the top being stowed and put up tomorrow, just trying to find the ballpark to be in to start haggling price.

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[64ZCODE]

It may be in fair condition and if so Hagerty would place the value at $13.5K. At 97K/TMU miles, it'll likely be quite expensive to get the car to where everything works, it is safe and reliable to drive, and to address the cosmetic issues. According to the BAT ad the current owner has only had the car for 200 of those miles, so you're not going to learn much there. For sure, drive it and have a thorough pre purchase assessment done by a mechanic so you know what you're getting in to before you pull the trigger.

 

[biddle]

I would not rely on book value. The prices of a lot of the classic cars like this are falling quickly as the buyers for them are aging out and the next generations are not interested. People are taking massive losses when they sell these cars that are often inherited.

 

[pltmgr]

A few months ago I purchased a red 1964 convertible with a red interior for $17k. Paint was a 8, chrome 8, interior 9, top 9. No rust anywhere. Mechanicals all good. It has a dual master cylinder and front disc brakes, upgraded one wire alternator, new carb, ball joints, steering box, etc. Previous owner recently spent $7k on replacing all the top electronics and hydraulics. It needed tires (age) and shocks. Sellers was asking $18.5. I probably could of got it for less but the owner was a nice guy, I wanted red conv. with a red interior, and fortunately I am at a position in my life where a $1,000 one way or another doesn't matter as much as it once did.

 

[64ZCODE]

A few months ago I purchased a red 1964 convertible with a red interior for $17k. Paint was a 8, chrome 8, interior 9, top 9. No rust anywhere. Mechanicals all good. It has a dual master cylinder and front disc brakes, upgraded one wire alternator, new carb, ball joints, steering box, etc. Previous owner recently spent $7k on replacing all the top electronics and hydraulics. It needed tires (age) and shocks. Sellers was asking $18.5. I probably could of got it for less but the owner was a nice guy, I wanted red conv. with a red interior, and fortunately I am at a position in my life where a $1,000 one way or another doesn't matter as much as it once did.

Well bought, pltmgr. With the suspension work and the disc brake upgrade, I bet it drives like a new car 😀

I would not rely on book value. The prices of a lot of the classic cars like this are falling quickly as the buyers for them are aging out and the next generations are not interested. People are taking massive losses when they sell these cars that are often inherited.
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Hagerty valuation is based on actual sales, so it's pretty realistic. What can be unrealistic is how people perceive or represent the condition of a car. For example, for this 1963 TBird which looks to be in "fair" condition, Hagerty places the value at $6,700. The rest is negotiation.

 

[biddle]

Hagerty valuation is based on actual sales, so it's pretty realistic.

Not my point. As I said " The prices of a lot of the classic cars like this are falling quickly as the buyers for them are aging out and the next generations are not interested. People are taking massive losses when they sell these cars that are often inherited." The car I posted had a 6,000 asking price that was negotiated further. Same exact scenario happened on another local Thunderbird sale for a 1958 which sold for peanuts recently after going unsold for months.

 

[Joeomarsh]

Looks like a nice car. I bought a 1966 COnvertible last year for 13K but very little worked on it and it needs some body work. I think 17K is a Great price for this car. Check out the birds nest for parts You can get a New Air conditioning unit for the car. If you had to pay 20K with everything working and the wire wheels it is not a bad price.

 

[Tom Alpers]

I had a 64 hardtop over 15 years ago. At that time it seemed to me it took over 20K to get any flairbird convertible in driver quality shape. That's why I had a hardtop. Now I see lots of pretty decent looking convertibles for under 20K... and thats not even accounting for inflation. Even if you could get what you paid for it 15 years ago you would still be losing 25%+ just in inflation. I've had my 57 for 4 years and it seems like they have dropped around 25% in value over that time frame. More and more at car shows I see less and less cars in "as from the factory" condition and more and more resto-mods.... many seem to have nothing "classic" about them but the body shell and that has a 20K paint job on it. Younger people, even if they like older cars, are looking for a different "older car" experience - one that does not include doing much of the work yourself and that does not include preserving "the guts".

 

[T-BirdTom]

Here's some sales history from BAT:

Thunderbird (1964-1966)

Browse and bid online for the chance to own a Ford Thunderbird (1964-1966) at auction with Bring a Trailer, the home of the best vintage and classic cars online.

bringatrailer.com

....and what appears to be the same car last August, 2025.

1964 Ford Thunderbird Convertible

Bid for the chance to own a 1964 Ford Thunderbird Convertible at auction with Bring a Trailer, the home of the best vintage and classic cars online. Lot #206,280.

bringatrailer.com

It was bid to $9,750 but didn't meet the reserve at that time.

Best wishes,
Tom